6/1/2023 0 Comments Jonah berger new book![]() ![]() ![]() There are discernible dynamics behind the apparent chaos of trendiness, he argues: we naturally want to talk about things that seem fashionable, secretive, useful, or remarkable, that arouse our emotions, that come to mind frequently in mundane settings, and that wrap themselves in compelling stories. Drawing on his own nifty research, Wharton marketing professor Berger investigates all manner of phenomena-surging name brands, chic restaurants, YouTube hits, most–e-mailed articles-that catch on through word-of-mouth popularity. Faster-spreading than the flu are the ordinary conversations people have about products and ideas, according to this infectious treatise on viral marketing. ![]()
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